I love what I do as a branding professional and as a painter/designer.

I mostly work by myself and I have an open minded creative team

I believe we relate ourselves with brands or any product in a subconscious level, then we create stories to evaluate our choices. The real benefit of any product is only complete with our perception of it. 

At this time, our choices and our perception are changing faster than ever by artificial contents. More or less, everyone is looking for more authenticity and less copied products now. 

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Founder & Branding Consultant - Ayca Branding & Design / 2017 - Now

Managing all creative process & leading the team. Long-time customers / business partners: Seyidoglu Food, Simsek Biscuit, Sera (Anka Food - Germany)

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Marketing Manager of FMCG Products - BIOTA / 2014 - 2016

Responsible for designing and implementing all marketing strategies, building and managing marketing team. Created an innovative hair care series for Bıoblas, repositioned Restorex for young women by having a fast hair growth effect, increased total market share in shampoo category by 2% in a year

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Brand Manager / NUTRAXIN Food Supplements - BIOTA / 2013 - 2014​

Responsible for all marketing strategies of Nutraxin. Successfully developed and relaunched the brand. At the end of the launch year, a strong brand reputation had been built, sales and profit ended up better than planned.

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Assistant Brand Manager / BIOBLAS - BIOTA / 2012 - 2013

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Product Manager / NUTRIGEN (OTC BRAND) Mikrogen / 2011 - 2012

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Education:

Bachelor Degree: Management Engineering - ITU

Istanbul Technical University / 2005 - 2010​​​​

Suleyman Demirel Science High School / 2001 - 2005